Imange of Samantha Scott, CEO/Founder of Think ThreeSixty Business and Sports Consultancy. She has shoulder-length hair, smiling slightly, wearing necklace and a dark blazer, indoors with a blurred background. ⓒ2025 Samantha Scott/Think ThreeSixty.

Why Think ThreeSixty?

Think ThreeSixty emerged from a passion for technology, innovation, creating connection, and a love for strategically leading teams that build together to achieve success through true collaboration."

Liverpool FC, Manchester United, Adidas, Premier League, Stats Perform, EA Sports, TikTok, Douyin, Konami Japan, Fanatics Int., DXC, HCL Technologies, JISC, PWC are just some of the organisations I've been fortunate to work with or for. Building brand partnerships, esports teams, launching apps, websites, and kits to global audiences, to leading business critical change and digital transformation initiatives.

Pace, People and Processes: The world is moving faster than ever with teams, organisations and technology evolving at different stages.

Attention to detail, a multi-faceted, connected systems thinking approach to leadership, change management, problem framing and solution design has both a direct and positive impact on risk management, efficiency and the results that deliver real business value.

Building Successful High Performing Teams: With decades of experience gained through leadership roles across a range of sectors and disciplines, I’ve learned a lot about designing effective, inclusive strategies that translate to team and organisational success.

From small projects that deliver big impact, to deep dive data and AI readiness assessments, defining and delivering global omni-channel customer/fan experiences to drive reach and revenue, and enabling brands to scale - unifying people around a shared vision is at the heart of creating change successfully.

Delivering at Scale: All aspects of the transformation programmes I’ve led and delivered with teams at scale, have required agility to shift with the operating context, the development of adaptive frameworks that leverage best practice from a variety of disciplines.

Build Better with The Future in Mind: Think ThreeSixty provides flexible options for organisations and brands to leverage knowledge and expertise.

Connected, premium customer experiences start with strategic vision and choosing the right products and vendors. Building scalable solutions, requires sustainable momentum and optimal team performance to achieve success.”

Let’s connect and build great experiences together.

Samantha Scott

Principal Consultant & Founding CEO

  • TikTok - Reaching New Audiences

    I had the chance to collaborate with Sam for the launch of Manchester United on TikTok. She demonstrated strong project management skills, earning trust with teams and being able to track and advance parallel workstreams. Her strategic planning and delivery skills in the Sports world is a great add for any organization”.

    Normanno, P. Global Head of Content Growth.

    TikTok

  • AI, Automation & Accessibility

    “Sam brought that rare combination of technical understanding and procedural rigour that makes complex projects actually work. She had a clear grasp of workflows and wasn't afraid to dig into the details, which meant we could have genuinely productive conversations about solving real problems.

    Added to this, Sam is simply a pleasure to work with: personable, collaborative, and someone who makes challenging projects feel manageable. I'd recommend Sam without hesitation”

    Tom B. CEO & Founder.

    CaptionHub

  • Esports and International Operations

    “Sam expertly handled player operations, travel logistics, and coordination with club management and partners, always demonstrating strong organisational skills, professionalism, and a calm approach under pressure.Sam is highly reliable and brings valuable experience in esports and international sports operations. I would happily recommend her.”

    Jordi Orteu, CEO and Gaming Industry Expert.

    Adrenal1ne Events

Expertise, Experience and Continuous Learning to Drive Results


Think ThreeSixty’s Founder, Samantha Scott, has spent the last two decades building expertise across multiple sectors, working with teams and businesses in the US, India, Europe, China and Japan as well as the UK.

Global Sports Technology, Marketing, Retail & Media Operations

From global kit launches, esports tournaments, websites and app product management, ticketing and retail, to technical innovation, media operations and digital transformation initiatives - these experiences have shaped Sam’s knowledge and experience of working with multi-disciplinary teams both locally and internationally.

Innovation, Delivery Excellence & Digital Software Development

Alongside managing complex projects, commercial partnerships and vendors, her senior leadership expertise and commitment to delivery excellence continued to build whilst working for a New York based global IT services firm focussing on AI, data governance, alliances, process improvement, brand positioning and new business development.

Sam crafted her software development program management and digital campaign expertise at a leading Manchester based Digital Agency, learning from some of the best in the business when it came to creative and innovative web design and build, UX optimisation, digital campaign management and SEO.

Marketing, Data Systems & Education

Within Higher Education and JISC funded projects, Sam’s focus was on destination and experiential marketing, digital content creation, information systems management, PR and events to drive national and international recruitment/customer acquisition amongst 17-25 years olds within an increasingly competitive local global marketplace.

Place Making, Economic Regeneration & Inward Investment

The earlier parts of her career focussed on community outreach and reducing health inequality through pilot projects, driving consumer protection initiatives, economic regeneration and inward investment to support the relocation of government departments as part of the Gershon Efficiency Agenda. Success followed by attracting commercial development, connecting communities, and collaborating with health and education providers to increase the profile of the West Midlands region as a place to invest and do business.